CREATIVE ENDOMARKETING CONCEPT
INCENTIVE PROGRAM FOR SALES TEAM
Masisa Colombia needed a concept for their incentive program sales team, that motivates the sales agents but it didn't create rivalries between them.
What I did?: I imagined and thought the competition for more sales, but all they can arrive to some point. I created the concept Escaladores Masisa (Masisa Climbers), to emulate an adventure in a mountain where all them were partners but also they were working to climb higher.
Art Director: Felipe Rojas
Content and Copywriter: Marcela Fajardo
